UFC Gym, the fast-growing franchise that combines mixed martial arts (MMA) and fitness, today announced the expansion of its global footprint into the UAE with the impending opening of a new signature gym in Dubai. The new location, launching in early 2016, considerably expands the geographical reach of the franchise and is the first of several gyms scheduled to open throughout the Middle East.
[box]The UFC scheduled to open it’s first gym in Dubai in early 2016[/box]
Since debuting in 2009, UFC Gym has opened more than 120 locations throughout the United States, Australia and Canada. The fitness franchise has continued to grow at a rapid pace opening more than 50 locations in the past two years and more than 100 clubs expected to open in the next year.
UFC Gym offers a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, providing training programs to fit all ages and fitness levels. UFC Gym programming has been developed through exclusive access to the training regimens of internationally acclaimed UFC athletes. This approach delivers everything members and their families need to move, get fit and live a healthy lifestyle.
Membership includes unlimited access to UFC Octagon and signature classes such as Daily Ultimate Training (DUT), TRX, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defense, as well as group fitness classes such as Zumba, yoga, Cycle Circuit and more.
“The exponential growth we have experienced to date and the overwhelming response to our fitness concept and brand proposition has been incredible,” UFC Gym CEO, Brent Leffel, said. “Our Middle East partnership marks a huge milestone for our company. We are excited to build on this momentum with the continued development of new UFC Gym locations with strong partners around the world.”
Based in the UAE, Fitness Master Franchises has signed an exclusive development agreement to open UFC Gyms throughout the Middle East.
“This expansion speaks to the international appeal of UFC’s brand,” UFC President Dana White said. “From our athletes to our fan base, we have seen significant growth throughout international markets. We are thrilled UFC Gym is expanding to the emirates and bringing signature MMA styles of training and fitness to a new region.”
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