The Discovery Channel Store Dubai Mall opened its doors on June 1, in partnership with Emaar Entertainment.
Located on the second floor of Dubai Aquarium & Underwater Zoo, the innovative storefront is suspended over an aquarium, linked to Dubai Aquarium, so you can the the exotic marine life under your feet.
With huge LG LED screens, the experience of the store is a seamless one with awe-inspiring footage of marine life on walls. If you’re a fan of Discoverys many popular programmes and franchises, like Bear Grylls, Shark Week and Gold Rush, you’ll be happy to hear the merchandise is available here.
You can buy products from Discovery Channel and Animal Planet, including books, apparel, outdoor gear, scientific toys, animal figurines and plush toys, as well as a number of DVD titles.
Maitha Al Dossari, CEO of Emaar Entertainment LLC, said:
One of the most effective ways to promote environmental awareness and conservation initiatives is to instil a sense of real-life engagement with these activities in the minds of the public.
Here are some brands that are available promoting environmental conservation and the wellness of human beings:
‘The Whale Company’ which makes sustainable products and supports marine conservation;
‘Gandys Flip-Flops’, whose profits help fund children’s homes in Sri Lanka and India (two of the areas worst affected by the 2004 tsunami);
‘LifeStraw’ which makes a simple but highly effective water purification system and donates one of these life-saving devices to a child in the developing world for every straw bought.
Look out for their next initiative: Bringing Discovery’s cult franchises, the now- iconic ‘Shark Week’ to you in Summer 2016 in an interactive experience with the underwater world of sharks.