Cannes Lions jury chief, Matt Eastwood, collected and candid, gave us some great insights into how he goes about engaging millennials and his journey in advertising. DUBAI – Creativity, challeng…
Deliveroo Pizza at AED 1 Campaign A Half-Baked Success
Deliveroo Pizza Fest for Dubai residents with pie at AED 1 churns out hilarious Twitter exchanges from Deliveroo to disappointed users. ‘Soz babe’…
Dubai Lynx Day 3 Lowdown: Content, Attention and Culture
With speakers from Facebook and YouTube on the books among others, day three at Dubai Lynx was not one to be missed. It is interesting that I can summarize today’s topics in about three words: C…
Dubai Lynx Day 2 Lowdown: Solid Strategy
Fresh from Day one’s dose of inspiration, Day two at Dubai Lynx was one for building some solid strategy. Day two did not make big promises or predict the end of the world, rather it give the au…
Dubai Lynx Day 2 Lowdown: Solid Strategy
YOUR NAME YOUR FIRST NAME YOUR FAMILY/LAST NAME YOUR EMAIL ADDRESS YOUR TITLE YOUR BRAND 2015,ads,ADVERTISING,awards,brands,business,Lynx,marketing,selling,trendsFresh from Day one’s dose of inspiration, Day two at Dubai Lynx was one for building some solid strategy. Day two did not make big promises or predict the end of the world, rather it give the audience a return on their investment (I just sat through a day of advertising strategy) with some strong […]