If you work in the creative industries in the Gulf, this collective is here to support you – creatively, emotionally and financially! Gulf Creative Collective is a virtual network enabling creat…
JWT’s Matt Eastwood Lifts the Lid on Millennial Engagement
Cannes Lions jury chief, Matt Eastwood, collected and candid, gave us some great insights into how he goes about engaging millennials and his journey in advertising. DUBAI – Creativity, challeng…
Collaboration: 4 Defining Talks at Dubai Lynx 2017
Every year, there’s a buzzword used during talks at Dubai Lynx. Last year, it was VR. Before that, story-telling. Now, it’s interdisciplinary collaboration.…
Dubai Lynx: Do We Really Need Creative Directors?
A discussion in anticipation of Samuel Akesson’s talk at Dubai Lynx 2017 about whether we need a hierarchy in ad agencies, or can we do away with it?…
Dubai Lynx 2017 Speakers Are Out!
Dubai Lynx 2017 speakers focus on how innovation and progressive technologies change consumer interactions and drive businesses.…
How to Succeed as a Freelance Copywriter with Philip Maes
In a world obsessed with visuals, this man celebrates the voice on radio. A firm believer that emotional connections can be made via airwaves with the right words, Philip Maes has some memorable campa…
The5 Team Up With Clean & Clear for New Campaign
The beloved Arab X Factor boy band, The5 team up with Clean & Clear Arabia for a new campaign- #SeeTheRealMe.
Here’s more on the campaign and the band-…
Ecodesign Pioneer Fred Gelli Shares His Best Practice
A cat on his shoulder and hair in a bun, Fred Gelli Creative Director and Partner at Tátil Design de Ideias in Brazil had us mesmerized at his Dubai Lynx 2016 session as he took us back to the start. …
Volkswagen’s Human Crossing Asks: Will You Stop For Adam?
All too often, we treat pedestrians as distractions on the road, standing between us and the place we need to be. Volkswagen’s Human Crossing changed that.…
How Google’s Dave Armstrong Tests Good Ideas | Dubai Lynx
At Dubai Lynx 2016 Day 2, Dave Armstrong, Director of Google’s Brand Studio EMEA, gave us a glimpse of how ‘Play’ has a large role in understanding and attaching emotion to brands. A…
Dubai Lynx 2016 Day 2 & 3: Love, Storytelling & Social Media
Dubai Lynx 2016 Day 2 and 3 were jam-packed with talks surrounding Big Data, Authenticity, Virtual Reality, Interaction, Storytelling and Content.…
Dubai Lynx 2016 Day 1: Robots & VR
At Dubai Lynx 2016 Day 1, speakers re-capped, introduced and refreshed with a full arsenal in what seems to be the age of VR in ads.…
Samer Chehab: ‘An Idea With Human Truth Is a Winner’ | Dubai Lynx
A chat with PHD UAE’s Samer ahead of his Dubai Lynx appearance about what makes successful digital campaigns. Here’s the full Samer Chehab interview. …
How Ogilvy’s Hephzibah Pathak Found Advertising | Dubai Lynx
We talk to Hephzibah Pathak, Global Brand Head of Ogilvy ahead of her Dubai Lynx 2016 appearance – and she’s got a lot of insight to give, so read on. …
How Lars Bastholm Gets Over Creative Blocks | Dubai Lynx 2016
Having worked for giants like Ogilvy North America, Cheil USA, Rosetta and now Google’s creative think tank, The ZOO, there are few in the advertising world that don’t recognise Lars Basth…
Stuck in the Office? Watch Dubai Lynx Live on TV.AE
The 10th annual Dubai Lynx, taking place from March 6-9 2016, will see the launch of Lynx Live, a new initiative which will bring live Festival content to the world through TV.AE. TV.AE, a regional o…
Find Out Who Facebook Favors to Win Ballon d’Or
Ballon d’Or nominees Lionel Messi and Cristiano Ronaldo are the two overall most popular footballers on Facebook according to data analysed around conversations on the platform. The most talked about …
Criteo: Glimpse At The Strategy Of The World’s Leading Digital Advertisers
The Middle East is a burgeoning space for e-commerce and m-commerce with over 100 million Internet users in the region, and according to Nielsen, the smartphone penetration rate in the UAE is currentl…
I Do Not Get Creative Blocks | Interview With David Carson
Best known for his innovative covers and lack of adhering to design rules, David Carson has long been revered in design circles as one to be hated (cause he is so good) and loved (cause he is so good)…
Dubai Lynx Day 3 Lowdown: Content, Attention and Culture
With speakers from Facebook and YouTube on the books among others, day three at Dubai Lynx was not one to be missed. It is interesting that I can summarize today’s topics in about three words: C…
Dubai Lynx Day 2 Lowdown: Solid Strategy
Fresh from Day one’s dose of inspiration, Day two at Dubai Lynx was one for building some solid strategy. Day two did not make big promises or predict the end of the world, rather it give the au…
Dubai Lynx Day 1 Lowdown: What’s Flickering In The Minds Of Creatives?
From story-telling in 2014, Dubai Lynx has shifted its gaze fittingly during this year’s edition towards a critical discussion: In an arena where technology is accelerating at a breathtaking pac…
Dubai Lynx Day 1 Lowdown: What’s Flickering In The Minds Of Creatives?
YOUR NAME YOUR FIRST NAME YOUR FAMILY/LAST NAME YOUR EMAIL ADDRESS YOUR TITLE YOUR BRAND ADVERTISING,david carson,dubai lynxFrom story-telling in 2014, Dubai Lynx has shifted its gaze fittingly during this year’s edition towards a critical discussion: In an arena where technology is accelerating at a breathtaking pace, how does the role of creatives change? This becomes transparent once you glance at the schedule – strategically placed and repeating #techtalks take place just outside […]