Volkswagen’s Human Crossing makes a human statement.
You have to get there on time – you’re running late, but there’s an annoying and arrogant blur trying to cross the road despite witnessing your engines whirring, implying that you’re in a hurry. All too often, we treat pedestrians [when we’re behind the wheel] as roadblocks without faces.
According to Abu Dhabi Police1,
20% of all traffic accidents in the UAE involve a pedestrian.
Volkswagen Middle East recognised this and partnered up with Dubai Silicon Oasis Authority and Smart Dubai this month to create ‘The Human Crossing.’
With the aim of making pedestrian crossing safer, a structure was installed outside Gems Wellington Academy Silicon Oasis, giving a face and name to each pedestrian to remind motorists that ‘Adam’ could be their family, friend or neighbour:
Thomas Milz, Managing Director, made a good point:
The goal is to make our roads more human. Human roads are safer roads, because they’re full of compassion and care.
What do you think of the Human Crossing – brilliant or basic? Tell us in the comments below.