In a world obsessed with visuals, this man celebrates the voice on radio. A firm believer that emotional connections can be made via airwaves with the right words, Philip Maes has some memorable campaigns under his belt.

With Effies and the Cannes Lion stamp of brilliance, he moved from a sterling career of writing copy for advertising giants like Saatchi & Saatchi, VVL/BBDO and Grey, to unleash the freelance creative working on his own terms.

Sitting atop an impressive body of striking copy and a freelance collective he formed called TheMaffia.be in Belgium and currently the Radio Director at PhM radio, he can show you the power of words like no other.

You better listen up when Philip Maes speaks. We caught up with the word-weaver during his short visit to Dubai to talk radio, advertising, emotions and more.

Here’s Philip Maes take on getting brands to trust you as a freelancer, addressing creative blocks and basically excelling in a creative field and radio.

Philip Maes Awards

Creative Newspaper Award – Mention radio single (Warner Bros) – Top Topical Award – Goud CCB (Honda grasmaaiers) – Mention poster single (BMW) – Dailies campaign (BRT) – Zilver CCB (BIVV) – Bronzen Leeuw Cannes & ADCE Nomination (BIVV) – CCB goud en zilver H&M – Mention Dailies Single Jobat – Effie H&M 2001 – Effies Ricola 2001 & 2002

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