ME Art Community

5 Reasons You Should Visit Sole DXB | A Not-To-Miss Street Culture Fest

Sole DXB

Staff Writer ME Art Community ,,,,,,,,

When: 20 & 21 November 2015

Where: d3, Dubai

How much: For free entry, register at and arrive before 3pm. Registration opens in November, details to be announced. Otherwise entry costs 100 AED on the door

More information:

The two-day festival that sprung out of sands of Dubai returns this November 20 & 21, 2015 at d3, offering up a refreshing dose of street culture, cut with distinctive Middle Eastern flair.

Get a glimpse of the event, told through distinctive visuals by Hassan Hajjaj, represented by The Third Line in the pictures below.

Sole DXB

Here are 5 reasons you really need to head down there:

1. Sneakers: Having begun life sneaker-focused, Sole DXB has grown into so much more – a melting pot of cultures, passions, styles and logos. The event once again opens its doors to some of the biggest figures from across street industries, including sneakers, hip-hop, basketball and art.

Over the two days, a series of globally never seen-before products is set to be unveiled from a host of participating brands such as adidas Originals, Puma Select, and Reebok Classics.

Sole DXB’s own ‘Early Retirement’ pop-up will be on display, selling exclusive collabs with the likes of Puma, Filling Pieces, and New Era. And from off the shelf, to out of the lock-up, Swap & Sale will offer people the opportunity to source rare and limited edition footwear with fifteen hand-picked regionally-based collectors showcasing their wears.

Sole DXB

2. Music: With style bases firmly covered and further details set to be announced, music will take center stage and provide the soundtrack for the 48 hours, with 4 live headline acts, and a host of international and local DJs on rotation.

3. Basketball: As ever, basketball will play a key part in event proceedings, The Sole Ball Above All Classic, an open winner-takes-all tournament made up of 12 teams from the region, getting the blood pumping.

4. Art: Artwork is provided from a range of creative sources, including the BAQALA installation celebrating a fading cultural asset to the Middle East, conceptualized by We Are The Medium, in partnership with Pepsi, marking their 50 years in the region.


Lisa Leone, one of the world’s most iconic sub-cultural photographers, will be shooting live at the event, with the support of Cadillac and Bloomingdales.

5. Street Talk: Finally, there will be a series of talks covering every facet of street culture – from historical to abstract, subversive to specialist, including conversations with music supremo Bobbito Garcia.

This year, with a heavyweight billing and key players both globally and regionally, DXB is the new home of the Street Culture Festival.


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