The world’s largest restaurant brand, Subway, (yes, it’s not McDs), is launching “Every day is #YoursToMake”, a region-wide brand campaign across the Middle East to celebrate the brand’s 50th anniversary throughout September. Subway fans in the UAE will also have the opportunity to take part in an online competition that will see a total of 50 lucky participants win 50 Subs each.

To participate, basically “express” your passion on what inspires you every day and “share” your thoughts online through text, photo, video and sound posts, which will pop up altogether on a specially-designed SUBWAY microsite.

“For the last 50 years, freshness has always been the most important thing at Subway. From fresh choices of bread and veggies to preparing subs in front of customers’ eyes, every day freshness remains the core DNA of SUBWAY®. We cater to the conscious demand and choices of our customers who see every day as a FRESH START. The 50^th anniversary milestone is a true testament to our genuine belief that we owe our customers everyday freshness, giving them the freedom to create and customize their own sub and salad choices”, said Hicham Ghazal, SUBWAY® Head of Marketing for Middle East & Africa.

[box]Subway UAE will also continue the celebration of the 50th anniversary by promoting a special offer – buy any two 6-inch or footlong subs and get the third for FREE starting September 23.[/box]

We’re celebrating 50 years of everyday freshness! Head to http://t.co/37Gd9SEnbO & tell us what is every day to you? https://t.co/jjOXbajQrT

— SUBWAY Arabia (@SUBWAYArabia) August 29, 2015

Founded in 1965, the Subway chain has been committed to helping customers live a healthier and active lifestyle by providing easy access to fresh vegetables, detailed nutrition, and dietary information. The chain opened its first branch outside the US in Bahrain in 1984 and has since then expanded to over 600 outlets across the MENA region to date with more than 160 restaurants in UAE.