The Color Run™ presented by Daman’s ActiveLife has launched a special online ‘early bird’ summer package ahead of the Dubai Autodrome bursting into a kaleidoscope of colors, glitter and confetti this November.

Organisers of the ‘Happiest 5k on the Planet’, which will once again be held in partnership with The Shine Tour, have announced a limited number of entries will go on sale from Thursday (June 4).

And in a new and exciting edition for 2015, thousands of participants will revel in a triumphant flurry of confetti as they cross the finish line after being showered in vibrant colored powder across the course’s five color stations. This year’s revamped Finish Festival will also pump fluorescent color and glitter into the fun-loving crowds who participate in the November 21 event.

Since its arrival in Dubai in 2013, The Color Run™ presented by Daman’s ActiveLive has sky rocketed in popularity with more than 12,000 euphoric Color Runners ranging from ages 1 to 91 taking part in the 2014 event.

Dr. Michael Bitzer, Chief Executive Officer at Daman, presenting partner of the event, said: “The Color Run™ presented by Daman’s ActiveLife has proven to be a fantastic way to excite people about getting fit and active, and we are already beginning to see the results across the UAE with more people signing up each year.

“Most importantly, it is a great way of introducing families to a healthier lifestyle by exposing them to an active experience which they associate with fitness and fun. Hopefully they will remember it for many years to come.”

Aspiring Color Runners can sign up for early bird entries this summer from Thursday (4 June) at www.thecolorrun.ae. Early bird entries cost AED 140 and include a Gift Pack, newly designed event t-shirt, sweatband and color pack. In keeping with The Color Run™’s tenet of giving back to the community, $1 from every registration will be donated to Friends of Cancer Patients charity through the Just Giving platform.