Landmark’s fashion flagship brand ICONIC is all set to host its first ever youth fashion show with student models. As per schedule, the brand known for its glitzy collection launches and trendy outfits will showcase its AW’16 collection on October 14, 2016.

However, this time, the models will be students, shortlisted from various schools and universities across the emirate.

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ICONIC will look for aspiring talent in schools and universities and give them an opportunity to walk the runway and showcase the latest collection the brand has to offer. As part of the experience ICONIC will host a 2-day workshop that will give the participants access to nutrition, fitness and grooming experts to help prep them.

“This youth oriented fashion show is a great platform to highlight the real consumer and create a new generation of fashionistas. There will be an extensive training process that will help them gain the confidence they need to be able to project themselves effectively in this cut-throat industry,” adds Raza Beig, CEO Splash & ICONIC and Director- Landmark Group.

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Interested in Taking Part?

Students aged 14-20 years, all you need to do is send in your entries in agreement with your parents to iconic.fashionshow@landmarkgroup.com. Entries close September 29!