Emirates is the most positively perceived brand by women in UAE over the past year.
2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns and a consistent level of customer satisfaction.
The second most positively perceived brand by women in UAE is the social messaging App Whatsapp, With the introduction of ‘Status’ video stories and updated in-app features, Whatsapp continues to appeal to users.
The UAE’s premier Hypermarket Carrefour comes in at third place, and is the only hypermarket in the rankings. Carrefour has seen a steady increase in perception throughout 2016, with news of planned expansions and a revamp of their online store helping continue the growth into 2017.
Apple, sits at third place in the rankings, with the 2016 release of the new mac book pro, iOS 10 Software, the Apple Watch Series 2 and the iPhone 7 with wireless AirPods, Apple have had a year of updated releases.
Facebook takes fourth place in the yearly rankings of the best perceived brands by women in the UAE top 10. With the launch of 360 photos and videos across the platform, new and improved app features and the launch of ‘Marketplace’, consumers are continually engaging with the brand.
The world’s largest video-streaming website YouTube sits at fifth place. With a continued increase in content, as well as the introduction of 4k and 360° video, the platform is well perceived by women in UAE.
Samsung at sixth place, has gone through a tough period in the past year with the company recall of some 2.5 million note 7 devices following multiple battery issues worldwide. The release of the Galaxy S7 and S7 Edge, as well as a push into virtual reality, may have helped boost Samsung’s brand impression among women.
The leisure and entertainment venue Global Village proves popular among women ranking eighth in in top ten.
Swedish furniture titan IKEA at ninth place, celebrated their 25th year in the UAE with exclusive product deals, cash-back offers, new speciality dishes at its restaurants and family friendly activities throughout 2016.
Google in tenth place have had an exciting year, with the announcement of their smart phone the Pixel, the release of 360° views of UAE landmarks in Google Maps and the release of video messaging app Google Duo.
| Top 10 Brands | ||
| Rank | Brand | Impression Score Feb 1 2016 – Jan 31 2017 |
| 1 | Emirates | 67.5 |
| 2 | 62.3 | |
| 3 | Carrefour | 60.0 |
| 4 | Apple | 53.3 |
| 5 | 50.3 | |
| 6 | YouTube | 49.7 |
| 7 | Samsung | 49.3 |
| 8 | Global Village | 49.1 |
| 9 | IKEA | 48.1 |
| 10 | 47.8 | |