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JWT’s Matt Eastwood Lifts the Lid on Millennial Engagement

Matt Eastwood

Tarun ShyamME Art Community,,,,,,,,,,

Cannes Lions jury chief, Matt Eastwood, collected and candid, gave us some great insights into how he goes about engaging millennials and his journey in advertising.

DUBAI – Creativity, challenge, engage, innovate..these words are thrown around all the time and, in my opinion, have become super cliche.

After a quick chat with J.Walter Thompson’s Chief Creative Officer, Matt Eastwood, about a span of different topics I quickly realized figure out that inspiration is not something beyond reach of the common creative or exec.

It can be worked at. When I asked Eastwood about creative blocks. He earnestly replied, I don’t get creative blocks. You can check it out yourself in the interview below.

To tell you a bit about Matt Eastwood, who was on this year’s Cannes jury for Entertainment, I acquired a quick bio which agencies often use to accentuate how accomplished the man is:

Matt joined J. Walter Thompson as Worldwide Chief Creative Officer in July 2014. Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising today.

Open this in a new tab: Do we really need Creative directors?

His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia as National Creative Director and Vice Chairman. In 2010 he moved to DDB New York as Chief Creative Officer. And in AdAge’s 2013 Awards Report, Matt was listed as the 5th most-awarded Chief Creative Officer worldwide. I have posted the full text towards the end of the article.

On Millennial Engagement

On Advertising & Creativity

More about Matt Eastwood

Matt joined J. Walter Thompson as Worldwide Chief Creative Officer in July 2014. Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising today.

His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia as National Creative Director and Vice Chairman. In 2010 he moved to DDB New York as Chief Creative Officer. And in AdAge’s 2013 Awards Report, Matt was listed as the 5th most-awarded Chief Creative Officer worldwide.

Read more: How to get over creative blocks?

In 2016, Matt led J. Walter Thompson to a historic year at Cannes, winning a total of 80 Lions – more than the agency had ever won in their 150-year history. Most excitingly, J. Walter Thompson moved from 14th to 7th most-awarded network at Cannes, making the agency one of the “biggest movers” at Cannes in 2016.

During his career, Matt has won numerous accolades and honors, including Campaign Brief Agency of the Year, Australian Creative Hotshop, AdNews Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year.